Background: What it’s all about?
Shaping business change – what does this mean?
Today, companies and entire economies face enormous pressures to change. Company managements are required to implement a succession of change processes – actively and successfully. And change processes do not move in a linear manner.
Handling the dynamics of intended change or reorganisation is the task of “change managers”. Their job is to implement the change and to win “the hearts and minds” of company staff for the change.